On the Road with Jordan Carriers at CLEANPOWER 2024
Our On the Road series is designed to give audiences a front row seat to the unique challenges, intricacies and wins we’ve shared with our clients. Today, we’re looking back at CLEANPOWER 2024 with our friends and partners, Jordan Carriers.
Jordan Carriers is a shipping solution company with the heart, mind and muscle for social impact. Just a quick scan of their website puts their philosophy front and center:
The Jordan differentiator is simple: They’re a team that cares. Outfitting their drivers with the safest and most well-equipped trucks on the market, their backbone has been and always will be their workforce.
Toting a history of in-person brand activations, trade shows and conferences, Jordan has seen both sides of the coin as exhibitors and attendees. Though in both instances, leadership rarely had the resources to dedicate toward strategy: Basic displays, occasional networking events and workaday sales materials got the job done, but hardly exceeded expectations.
The company knew it had more to show, more to learn and more to give. In consultation with Triple20, Jordan turned toward CLEANPOWER, the energy sector’s premier event for experts, policymakers and forward thinkers.
And, as consistently reliable transporters for the wind power industry, the task at hand was threefold: Create something responsible and repurposable, create something that could generate leads, and create something that would catch the attention of people who actually know their stuff.
In their words?
We got straight to work bringing their vision to life. With a mix of custom components, we built an experience capable of flexing between 10 and 20 feet of exhibiting space, sparing no detail along the way. Storable, portable and high touch, the display made use of light boxes, interactive elements and even featured diamond-plated rubber flooring as a small tribute to their fleet’s running boards.
This level of production, combined with Jordan’s own willingness to go the extra mile in hosting a half-keg happy hour and Yeti cooler giveaway, left an impression on everyone who came in touch with the exhibit.
Estimating more than a million dollars of business added to their pipeline from their attendance at CLEANPOWER alone, Jordan was ecstatic with their ROI—clocking an initial investment of just $98,000.
Curious about how much you could get out of a Triple20 partnership? Reach out.
Teknik Informatika
What is the main difference between Jordan Carriers and other shipping companies in terms of their philosophy?