Fortra
Following a rebrand, acquisition and integration of 20 cybersecurity firms, Fortra’s PR push began at the RSA Conference, a highly regarded forum for industry professionals.
The Opportunity
The expanded set of capabilities demanded a single, all-encompassing display, giving familiar audiences the chance to reassociate products and services with the Fortra name.
How We Hit the Mark:
- Created a cohesive 30’ x 30’ experience
- Standardized new branding elements across all product lines
- Swiftly secured c-suite and key stakeholder buy-in
