PMT Plastics
PMT Plastics has developed and distributed a number of the most effective medical devices in use today, often made by hand with uncommon levels of artistry and precision—and too often overlooked in their symposia displays.
The Opportunity
PMT’s Plastics division needed an exhibit that would not only do justice to their exceptional medical products and expertise, but also support seamless interaction between booth staff and attendees.
To achieve this vision, we had to address several key requirements:
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Product visibility and accessibility needed improvement.
The challenge was creating a more intentional and focused display of their high-quality medical products, ensuring attendees could easily explore the product line while enabling meaningful conversations with the team. -
Booth approachability was critical.
The exhibit had to visually invite attendees in, creating a natural flow that encouraged them to enter, engage, and explore. The layout needed to balance open space for movement with dedicated areas for one-on-one discussions and hands-on product interaction, allowing concurrent engagement without crowding. -
Aesthetic alignment with brand values.
The booth design needed to align with the Plastics team's preference for curvilinear forms while maintaining a polished, upscale feel that reflects the exceptional quality of PMT's offerings. The goal was to clearly differentiate PMT from competitors through refinement, clarity, and thoughtful design—not flash.
How We Hit The Mark
We designed a sophisticated exhibit that transforms product presentation into an experience, making PMT’s expertise immediately visible and accessible.
Our approach addressed each design challenge through integrated solutions:
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Strategic product showcase.
Well-lit display counters serve dual purposes—highlighting PMT's diverse product line while providing dedicated surfaces for live demonstrations. Built-in drawer storage keeps additional samples within arm's reach, ensuring staff can respond to any inquiry without leaving the conversation. -
Unified visual impact.
A continuous illuminated band along the backwall creates cohesive brand presence while drawing attention to PMT's full spectrum of offerings. Products are thoughtfully grouped on minimalist stands that protect delicate items while ensuring clear visibility from multiple angles. -
Intuitive flow and engagement.
Sweeping, curvilinear architectural elements guide visitors naturally into the space, creating an approachable yet premium environment. The open layout supports multiple concurrent conversations and product explorations without congestion, maximizing the team's ability to engage qualified prospects.
