fdx
Underwritten by FedEx’s unmatched physical network, fdx acts as the company’s digital twin, digitizing customers’ supply chains, streamlining their operations and expanding their reach.
The Opportunity
Seeing inconsistent results at past trade shows, fdx engaged Triple20 to invigorate their positioning as an industry leader at NRF 2025. The product? Undeniable. The customer base? Ironclad. With the right build and messaging framework, the brand held the prospect of hallowed ground.
How We Hit the Mark:
- Built a high-touch hybrid exhibit with custom components
- Integrated responsive lighting systems, responsive sensors and custom fabrication
- Rapidly attracted new leads and customer advocacy
