Bangs Labs
For years, Bangs Labs’ has stood as a priority attendee of the Annual Meeting and Clinical Lab Expo. For the first time ever in 2023, Bangs looked to open their exhibit doors to their sister brands.
The Opportunity:
Bangs Labs’ parent company, Ott Scientific, realized the potential to leverage their sterling reputation, inviting the entire brand family into the fold to generate more discussion—without diluting Bangs’ equity in the field.
How We Hit the Mark:
- Constructed a co-branded 20’ x 20’ exhibit
- Created dedicated space for each brand within the experience
- Rapidly sourced modular framing and furniture from in-house inventory
- Seamlessly unified company colorways, logos and branding marks