Announcing our Rebrand: Introducing Triple20

If you’ve ever thrown darts (and yes, velcro darts in the unfinished basement counts), you may already know there’s only one space on the board more precise, more exacting and more valuable than the bullseye: the triple 20

It’s a riskier proposition than the bullseye—and a tougher get. Miss by a millimeter, and you’re leaving 59 points on the table. Break your rhythm, and the mistakes start compounding. But if you know what you’re doing? You’ve been there before? You’re confident in your arm and scrupulous in your process?

It’s 60 points every time.

We’re borrowing the term to put a finer point on just how demanding we are in our practice, and just how high we’ll reach for our clients. 

New Name, Same Us

Bringing two of the biggest names in events and displays—Showcraft and Display Arts—under the same banner naturally led us to self-evaluate, putting our strengths to words and modernizing our presentation.

You’ll see it in our new tagline: Precision Worldbuilders. You’ll see it in our three core values: Craft, commitment, connection. You’ll see it in our new design system courtesy of our friends at Mad Goat Studio. And you’ll see it in the way we carry ourselves from here on out: We’re out to build new worlds for companies destined to change this one.

So, What’s it To You?

Nothing and everything

Nothing in that you can expect the same top-tier strategy, creativity and day-to-day from our team. No changes in payment processes. No changes in software or services. 

Everything in that we’ll have a new look, a new name, a new website, a new email address and a new logo to back it up. Above all, we’re excited to announce a new accreditation: We anticipate full B Corp Certification by the end of 2024, furthering our commitment to accountability and environmental stewardship. More on that in the coming weeks.

We couldn’t be more excited to get this off the ground. Check out our website for more information about the new brand, and don’t hesitate to reach out to your project manager with any questions. We’re here.